Hi I’m Rachel, founder of Nala—a luxury handbag company created to bring elegance and functionality together.

For the past five years, I’ve worked in fashion merchandising for major retailers. In this fast-paced industry, looking polished and on-trend is essential, but so is being prepared. I was constantly on the go—carrying a laptop, water bottle, notebooks, chargers, and more to client meetings—and I struggled to find a handbag that not only elevated my outfits but also met my everyday needs.

I wanted a bag that was elegant enough for a client meeting, practical enough for a flight, and refined enough for everyday life. When I couldn’t find it, I decided to design it.

That’s how the Effortless Tote was born—crafted to support a life in motion. It combines a timeless silhouette, elevated materials, and thoughtful design details to keep up with you—whether you’re heading to the office, catching a flight, or meeting friends downtown.

My mission with Nala is simple: to create handbags that make women feel prepared, polished, and empowered—without ever compromising on style.